What is SEO

What is SEO? How Does it Work? OG Guru’s Super Practical Guide

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Why read this?

It’s the most comprehensive guide to answering the question ‘What is SEO?’

Not only does it give you answers, it also gives you clear practical steps to improving your SEO every day.

It’s written in business language by a business person for business people.

It even contains loads of links to my favourite websites that I follow on Twitter and use every day.

SEO Acronyms – Who Needs them?

What does SEO stand for online and in business?

It stands for Search Engine Optimisation

You should:

Read this: https://searchengineland.com/guide/what-is-seo

What does EMD stand for?

EMD stands for Exact Match Domain. It means buying a domain that exactly matches the keyword you want to target. For example DigitalMarketingAgencyManchester.com.

You should:

Know that an EMD can help a little with search engine growth but it won’t be the only thing you need to increase traffic through Google.

What does LSI stand for?

It stands for Latent Semantic Indexing

SEJ says: It finds the hidden (latent) relationships between words (semantics) in order to improve information understanding (indexing). It’s thought that search engines use LSI to rank websites.

You should:

Mix into your content, synonyms of your target keyword or phrase, so that the search engines can work out what your page is related to.

What does SERPS stand for?

SERPS means Search Engine Results Pages. These are the pages delivered by search engines after a query has been entered.

You Should:

Monitor the SERPS to see how your competitors and other businesses are presenting their pages in Google. You can also check rankings manually in teh SERPS.

 

What about the Marketing Aspects?

What is SEO Marketing?

It’s where you put in place technical and strategic techniques in an attempt for your website to show up higher in the organic (non-paid) search results for queries are being typed in. Mostly into Google. It’s an essential form of marketing to succeed in business long term.

You Should:

Plan your SEO marketing at the very start of your website project. Put in solid foundations at the very start of building a website so you can grow your traffic easier in the long term.

What is SEO Marketing Strategy?

An SEO marketing strategy is a form of plan that will enable you to reach your goals. And generate traffic to your website.

You should:

Write an SEO plan and keep coming back to as you identify new opportunities in the market which you operate.

What is SEO in Digital marketing?

SEO is an operation within digital. Digital Marketing will form part of the overall marketing strategy for a business. It goes alongside social, pay-per-click and all other forms of digital.

 

What are SEO Marketing Services?

Many businesses employ external services  to help define and implement their search growth techniques. Services, may include content writing, technical development work and on site or off-site optimisation.

What is an SEO in Marketing?

This is the person implementing the techniques. Often known as a Search Engine Optimiser.

 

 What is content marketing?

Content marketing is a way of writing fresh content and thereby generating new pages on a website. The pages are then optimised using different code elements known as METAs (title, description). This allows the website to show up for more queries and therefore reaching more potential customers.

What is the relationship between SEO and Content Marketing?

Content marketing is crucial part of any SEO strategy. Therefore this is a 2 way relationship, for example, SEO needs content marketing for its overall strategy to be successful. But content is only a part of the whole.

Neil Patel describes it as:

It’s not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person.

 

What is Local SEO Marketing?

The term ‘local’ means you are attempting to show up for queries within a local area. This might be the city or even the villages around your business address. There’s different strategies that need to be adopted when wanting to rank for local vs national vs global demographics.

 

Backlinking for SEO

What are backlinks?

Backlinks are e a reference from another website to yours. When a backlink is clicked, the user is directed from their website to yours. For example, the links in this article that take you to other websites are backlinks for the websites they direct you to.

A backlink in Google’s eyes is a vote of confidence. If you’re able to obtain high quality and relevant backlinks to your site, you’ll generate more traffic from search engines.

You should:

Create unique content and then engage with other website owners in your niche. Ask them if they would want to collaborate or place a reference on their site to your page.

 

What is Deep Linking?

Deep linking is anything that links from one website to another but not to your home page. For example, https://www.onlinegrowthguru.com/seo-company-manchester is a deep link, whereas a link to https://www/onlinegrowthguru.com (the home page) is not.

You should:

Aim to vary your backlinks between pages on your website. Some directories offer deep links, so make sure you link to your most important pages if given the chance.

 

What is an outbound link?

An outbound is any live link from your website to another website.

You should:

Find high quality sources to place outbound links from your website to another high authority website

There’s a few benefits here…

  1. Google will put you in the same category as the websites you link to
  2. Other SEOs will find your website when doing backlink analysis (more on this below)

 

What is Link Exchange?

A link exchange is where you link to another website, if they link to yours. Also known as reciprocal linking.

 You should…

Try not to engage in too many direct link exchanges for the sole purpose of SEO. If you are able to have a strong collaboration with another website owner and they are happy to link to one of your pages, then go ahead and exchange links with them. However, vary this strategy with other backlink strategies.

 

What is a Nofollow backlink?

A nofollow backlink is where a link from another website, to yours, doesn’t pass any link juice and therefore doesn’t help increase your rankings in the search engines. Mostly found in comments

You should…

Identfiy nofollow backlinks by using inspect element on the browser and looking at the html. If there’s a tag that says rel=”nofollow’, then you know the backlink isn’t passing any link juice.

You should also aim to mi up your backlink profile with a mix of follow and nofollow links so that it looks natural and adds value to the site you’re getting referenced on.

Nofollow backlinks can still be great for sending referral traffic to your website.

1Comment
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