14 Aug How to Monitor website performance – The Major KPIs that Matter
As well as forecasting and monitoring the key growth areas of your internet business (as explained here in website management). It’s also important to track aspects of your business so you know you are progressing month on month and year-on-year. Also so you can make critical business decisions that will catapult your growth.
Here’s just a few of the ways you can ensure your business is achieving maximum returns (ROI) from your internet marketing efforts.
GOOGLE ANALYTICS PERFOMRANCE MEASURES
Google Analytics is your bible to a data driven marketing approach.
It gives you thousands of variables to analyse while providing unlimited insights to your sites trends.
So much so, that it’s easy to get overwhelmed by data.
The most important thing is to use the data informatively so you can make critical business decisions.
The truth is, that it’s different for different types of businesses, but there is a set of core data that will drive your success.
This post outlines some of the key data points to measure
MONITOR TRAFFIC PERFORMANCE
If your site doesn’t acquire traffic, it will never convert to sales.
While traffic doesn’t guarantee sales, it does tell you if your business is moving the right direction.
If you’re not growing, you’re shrinking.
So always check your traffic results.
Your business may not always grow month on month because seasonality is ripe in any industry. But you should definitely be looking for year on year growth in traffic figures
MONITOR TIME ON SITE
Are your visitors engaged in what you’re doing?
The variable known as ‘bounce rate’ is a good place to start.
The bounce rate tells you whether your visitors have viewed more than one page when they landed on your site.
From there, you want to see how long each visitor is actually browsing your website for.
Make sure you try different ideas to increase time on page and would love to share our expertise with your business.
Before you do anything, make sure you know the current statistic for the page you’re amending and be sure there are few variables impacting your changes.
TOP LANDING PAGES
Monitoring your top landing pages can provide valuable insights into how customers are finding your website. Which of your lead generation strategies are working the best
Now that Google rarely tells you which keyword people used to find your website, a landing page can be a good alternative.
Google Analytics can also tell you which landing pages convert visitors into sales.
Why is that important to monitor?
Knowing what converts allows you to build on what is working so you can have many different sales funnels all working together.
Use your top landing pages to convert visitors into sales.
Turn those sales into returning customers.
MONITORING USER EXPERIENCE
When we see someone working so hard to get traffic to a website and increase its performance, it’s so frustrating when that website has a reallyslow load time or a convoluted sales process.
User experience is the first thing you should get right before working on anything else.
That doesn’t mean it has to be complex. In fact, the simpler, the better.
Keeping things simple to start with will allow you to increase traffic over time, while improving the user experience gradually and for the better.
So remember it’s about continuous improvement and not always trying to get everything right up front.
Become a master at identifying your minimum business needs before delivering a slick and straight forward sales machine.
This stat will all but guarantee business is growing naturally.
But you need a bit more than Google Analytics.
I explain how to calculate customer retention in an upcoming post.
You may want to specifically target those customers who are more likely to return.
For example, while undertaking internet marketing for a Soda Blasting company, it was clear that garages were more likely to return for more services. So we targeted those funnels that attracted garage owners to the website.
It’s true, we’re not magicians, even though some consultant’s might tell you they are.
If your product isn’t good enough, your customers won’t return to your business. It just doesn’t matter how hard you push them.
If your product is top quality and delivery of your products or services exceeds expectations, then you have an arsenal of marketing weapons at your disposal that can generate repeat business.
Be sure to identify and identifying and implementing these weapons in order to generate repeat custom in no time. In turn your revenue per customer per year will vastly increase.
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