Our Visit to the Farm Shop & Deli Show 2019


The Farms Shop & Deli Show organisers have delivered another fantastic event this year. It was held from April 8th to April 10th 2019 at the Birmingham NEC arena.

An appearance there, gives food producers, old and new, the perfect opportunity to promote their much-loved brands and delicious, innovative food products.

During the event, exhibitors give talks and provide ‘try before you buy’ moments to visitors from across the country and the globe.

Visitors this year included farm shops owners, Bakers, hospitality experts and even manufacturers. While exhibitors spanned across the whole range of food category production.

Registration for visitors is free. In fact, it boasts a total of 5 shows under one roof.

That’s because a pass includes access to National Convenience Show, The Forecourt Show and The Ingredients Show.

The ongoing 2019 trends of vegan and healthy nutrition were in full flow on the day. So, let’s take a closer look.


Discussions & Insights

Ingredients Show - Farm Shop & Deli v1

Sugar was at the height of the discussions at the Ingredients show.

Stephanie Seege, founder of Finish company, Kaakao explained how strange the food regulations are. Mainly because their date-based bars are legally not allowed to be called chocolate. Even though they look, feel and taste exactly like chocolate.

The Dragon’s Pantry was treated to excellent pitches for fresh, new food products. I was there to witness the Vegan treats brand, Nugglets pitched by Matt from Livia’s Kitchen.

Who also stated that they have recently rebranded to just Livia’s – (without the Kitchen).


The Exhibitors

This year, the show boasted over 450 exhibitors from all the different food categories. It’s therefore no wonder the visitors were coming down by the bucket load.

While promoted as free entry. If you’re driving to the NEC in Birmingham, parking will set you back a whopping £16. Some drivers called it atrocious.

What’s next?

The Farm Shop & Deli Show are already promoting their page for next year in 2020. If you’re a food producer, you can find out more about taking part by visiting the Farm Shop & Deli Show website here:

Enquire about exhibiting

Farm Shop & Deli Show Reviews

And the winner is…

Not long after the show, a press release was issued by the organisers to present the winners of each award.

The full list can be found here, which includes a baker, cheesemonger and delicatessen of the year, among others.

Retailer of the Year at the Farm Shop & Deli Awards 2019 went to Cannon Hall Farm Shop in Barnsley.

The article quoted:

“Cannon Hall Farm Shop’s customers were equally exuberant in their tributes, with locals citing the outstanding quality of produce, welcoming, helpful and knowledgeable staff and excellent variety of local sourced goods all under one roof as winning attributes.”

The awards even included online Retailer of the year. With the winner being, World products ltd trading as indianmart.

We look froward to another great show next year where we aim to follow the trends and revolutions happening right across the food industry.


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