How to Increase Average sale with a Digital Free Delivery Threshold

Increasing your average sale is a great way to grow your profits.

And there are lots of ways to do this.

That’s where this article comes in handy.

One of the best ways to increase average sale is by offering a FREE delivery threshold.

So here I’m giving you the exact strategy to choosing a free delivery threshold. We did this exact process with our food digital marketing client and it worked a treat.

Not only that.

I’m also giving you the exact code from Woocommerce that will PUSH 90% of visitors to use the free delivery threshold

How to decide your free delivery threshold Strategy

First you should work out your current average sale.

How do you do that?

You shouldn’t need a Business Consultant to tell you how but here’s the calculation just in case

Step 1. Work out what your total sales are for the month. E.g. £35,000

Step 2. Work out your number of orders. E.g. 600

Step 3. Divide the total sales by the number of orders – in this case the average sale would be £58.33

Once you’ve found out your average sale, you need to make your threshold slightly higher.

In this case, I would probably go for £60-£65.

BE CAREFUL of anyone telling you what your free delivery threshold should be without working out your average sale first

How to make sure people respond to your free delivery threshold

This is where the true gold dust is hidden.

You now need tell your website visitors that about your new free delivery threshold before they qualify for Free delivery.

While they are adding products to their basket, Tell them exactly how much more they need to spend before they qualify.

AND give them a button to the takes them to the offers you currently have on your site. That way they think they are getting value for money every time

What if they hit the Free Delivery threshold?

Once the customer has enough products in their basket to qualify for free delivery threshold, tell them.

You could say something like this:

“Congratulations you qualify for free delivery. – Checkout Here”

Telling them to checkout here means they know where to go next no matter which page they are browsing

Doing all of this may require a bit of complex code. But it’s definitely worth it.

How do you make sure the delivery threshold strategy has worked?

This is the most important part of any strategy you implement. Ever.

And one which Online Growth Guru’s Strategists takes very seriously when delivering returns for our clients.

Remember at the start of this post? I explained the need to calculate average sale.

So now you need to make sure the average sale has increased. After all, that’s one of the main reasons for implementing the free delivery threshold strategy.

About a month or 2 later, work out you new average sale value.

Has it gone up?

Here’s what else you can check to see if the free delivery strategy has worked:

  • Conversion rate of new visitors becoming new customers
  • Conversion rate of overall traffic
  • #

The code in the box below needs adding to the wp-content/themes/[your theme]/header.php file

$subtotal = WC()->cart->subtotal;
$free_shipping_settings = get_option( 'woocommerce_free_shipping_settings' );
$min_amount = $free_shipping_settings['min_amount'];
$remaining = $min_amount - $subtotal;

if ($subtotal > 0) { ?>
<div class="store-bar"> <?php
echo 'Get FREE delivery if you spend another £';
echo $remaining;
<a href="<?php echo home_url();?>/shop"><b>  SEE OFFERS >> </a>


Place the above code after the navigation block of code (shown below):

wp_nav_menu( array(
'theme_location' => 'primary',
'depth' => 2,
'container' => 'div',
'container_class' => 'collapse navbar-collapse navbar-ex1-collapse',
'menu_class' => 'nav navbar-nav',
'fallback_cb' => 'wp_bootstrap_navwalker::fallback',
'walker' => new wp_bootstrap_navwalker())
</nav><!-- .site-navigation -->


And before the ‘content’ block of code (shown below):

<div id="content" class="site-content container"><?php
global $post;
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