Food SEO : Tips for businesses & bloggers on growing in Google

Food SEO for Businesses and Bloggers

If you’re running a food and drink eCommerce website or growing your food website as a blogger, this is the best and most simple SEO article you will read online.

Generating FREE traffic from Google is something that’s vital to the growth of any Food or Drink website.

With food SEO, you can take it as slow or as fast as you like depending on what your budget will allow.

You don’t need to spend thousands of pounds in just 3 months.  As long as you take small steps regularly, your website will grow.

If you do want to pay for help on this, be sure to hire a specialist food SEO agency

So, in this article, we will take you through 4 simple steps on how to make sure your food and drink products, blogs or main website pages rank high in Google to generate huge amounts of traffic.

These 4 steps are as follows:

  1. Adding SEO Content to Food Products for 4 x traffic increase
  2. Promoting a food website for Backlinks for 8 x traffic increase
  3. Publishing well optimised blogs for 10 x traffic increase
  4. Generating high quality backlinks

Let’s go straight to the first step.

Adding Basic Google Information to improve your Food SEO

Just adding basic Google information to your food products will increase your traffic by at least double.

There are in fact 200 Google ranking factors but for the purpose of this post we focus on 3 basic changes you can easily make.

What exactly do we mean by basic Google info? These are the 3 essential pieces of information that Google needs to see on your website to know whether to rank it for a specific search term.

  1. Google’s Primary Blue Text (aka SEO meta title)
  2. Google’s page description (aka SEO meta description)
  3. Product image Name (i.e. seo-for-food-bloggers-banner.jpg)

However, the very first step to adding these in is knowing which keywords you want to target. That’s done be using keyword research tools such as https://answerthepublic.com/

Here’s a descriptive image to show you exactly what we mean for all of the above.

Food SEO Basic Google Info

For each piece of information there are a few best practices to follow.

When researching which search terms to target, you want to focus on purchase intent searches for products and informational intent searches for blogs.

In the food industry, it’s super helpful to rank for the words ‘buy [food product name]’ because people are accustomed to searching like this so they don’t get hit with loads of recipe results

Adding the SEO Title

When adding the Google title (blue text), The goal is to aim for your product to be listed for lots of different search term variations.

For example, an SEO Title written as – “Buy espresso coffee beans online | Best in UK” – could rank for espresso coffee, buy espresso beans, espresso coffee beans, buy coffee, best espresso beans –

Get the picture dolly mixture?

You just never know which people are going to type in, so if you rank for them all your website has a massive chance of being seen.

Adding the Google Description

Now you have your google title you can put some focus on your Google description. Remember a great Google description is more likely to make people click YOUR website over others. So, it’s a good practice to be a little salesy while still trying to mention your products key words.

Adding the image name

There’s one simple thing to remember with images. Google reads the filename to decide what the image is about so simply naming your image using the search terms you want to rank for will give you a good increase in traffic.

Simply name your image ‘espresso-coffee-beans.jpg’ – BEFORE uploading it to your website. This means replacing the default which is usually DSC0001.jpg

Now you have the highest priority Google info on your page, you can start adding content.

Adding SEO product content to your food products

Adding approximately 500+ words of food content to very product page will give you a massive boost in search engine traffic.

Why?

Because Google is now able to find more words that relate your product page to millions more specific searches that are made online.

It’s also been proven that products with more content can have a 2x increase in conversion rates of visitors to order.

The most important thing to remember here is that prioritising which products to write content for first will be essential.

If you have 200 product pages, start with the ones which target searches with the highest search volume but are least competitive.

That way, you will see a bigger traffic increase much sooner. Note if your products have unique names, then you may not write much content because people won’t be searching in Google.

Here’s an example of a product page with well optimised content for Cape Verde Coffee

Add Blog Content to Maximise for more Food related SEO traffic

Optimise Recipes to rank in Recipe Search

It’s true that not all SEO blog content needs to contain a recipe. However, when you are adding recipes to your blogs it’s very important that you take a couple of essential steps to ensure your recipe is shown in Google’s recipe search engine.

What is Google’s recipe section?

When someone searches for a recipe, Google has a specific section that it denotes to actual recipes. For Google to add yours, there is certain information that needs to be on your web page.

This includes things like cooking times, ingredients, method etc.

Full details on how to get your recipe in Google is outside the scope of this article but there is a full article written by Google themselves which explains in much more detail.

Here’s what the recipe search results look like.

Food-SEO-Wagyu-Beef-Recipe-Google-Search

Publish blog content that attracts potential buyers of your products

Now this is one of the best ways to get potential buyers on your website quickly. That’s because it helps your site to rank for much more specific search terms. And even rank for those searches that are much less competitive.

For example, if you publish an article called ‘Best Coffee Beans – Which should I buy? Which are Stronger? – this is a much less competitive search term than just ‘coffee beans’.

So, with a well optimised, thorough 1,200 word article, your website will be automatically in the running to rank in Google for any combination of these search terms.

So, don’t delay, find out what questions your potential customers are asking just before they buy your product. Then bring those people to your site with a well written article.

There’s a detailed article on how to do your food keyword research right here.

Here’s an infographic to shows the steps to getting traffic to your food blog content from Google:

Food-SEO-Writing-Blog-Content
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Acquire SEO Backlinks from Food related websites

Food related backlinks are the power behind increasing your rankings.

However, done incorrectly, then Google will drop you from its search engine without a care in the world.

Done correctly and you could be generating hundreds or thousands of visitors within just a few months. Remember though, SEO is not a get rich quick scheme.

A detailed explanation of how to generate quality backlinks is outside the scope of this article but there are loads of resources on where best to spend your time on it.

The most important thing is to create excellent content in the form of knowledge articles so that other websites want to link to yours from theirs. The outreach to bloggers and let them know your content has been published.

Informative content has a 10x chance of getting a backlink than a product page – there’s a reason Wikipedia has over 1 Billion backlinks!

Here are the steps to acquiring backlinks:

Food-SEO-Outreach-Process

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Scarlett Swanston
Scarlett Swanston
Scarlett is a Digital Marketing executive at Online Growth Guru, and started her career by completing a digital marketing apprenticeship in 2018 to get a kick start in the industry. She moved to Online Growth to further her passion for food and drink and helping SME's reach their true potential.

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