Food & Drink
Marketing Blog

Getting your food products listed on a menu in a foodservice outlet is a rewarding experience. This article will give you ideas on how to approach restaurants and coffee shops so you can increase sales. Specialist food manufacturers work hard to produce high-quality products that people can use and enjoy...

Every year suppliers across the country enter their food or drink products into the Great Taste Award. In a bid to signify their quality and individuality. It has become a real mark of success to the food and drink industry and helps the winning businesses get more recognition for their...

Promotion is a vital element of getting your product to market and making your business a success. But where do you start? Marketing consultants often discuss promotion as one of the core elements of 'the marketing mix' - the set of decisions you need to take in order for your...

If your cheese company has a website, you may have invested hours of effort or lots of money to get your products into the online space. Having done that, the next step is usually to increase sales from consumers and/or leads from deli’s, farm shops or foodservice restaurants. At Online...

When this client came to Online Growth Guru, they needed a full growth plan. 3 years on, they are reaping the rewards of investing in their digital marketing channels. Keep reading to see how.

Selling food online can be a big jump from the traditional methods, and a hard-fought challenge. Where do you start and, if you invest in “building” a website, how are you going to increase your online sales, thereafter? Which are the best digital channels for promoting your products? Where do...

Are you unsure whether selling a subscription service is right for your food or drinks business? Then you’re in the right place. The rise of subscriptions has been very noticeable in the food and drink industry of recent years. But there’s more to selling subscription packages than meets the eye....

Having spent years proclaiming they are probably the best beer in the world, Carlsberg have now conceded they’re actually ‘one of the cheapest, not the best’, and launched a brand-new campaign to address the issue.   The campaign kicked off earlier this week when people started to notice tweets criticising...

Getting outside help from experts, when growing a food or drinks business, is almost mandatory. Food & beverage industry consultants come in many forms. They generally want to help you, the business owner, make a success of your business using their past learnings. This article provides insights into the different...

With the growth of the food industry has come a growth in competition. Meaning it’s more important than ever, to shout louder than the rest. Not only that. Your shouting needs to be better articulated and more original than every other brand in your category. That said, having an effective...