19 Aug How to do content marketing 8 Crafty strategies that sell
Are you ready to grow your online sales?
If you read my content, you already know that I say a lot – content is nothing without promotion.
That’s why I’m sharing with you the most effective strategies that we’ve used to smash traffic, leads and sales targets for our food digital marketing clients.
Note: It’s not just about Google.
Because being at the top of Google is only the start of growing your business. The most important thing to your business is to generate sales and profit – That’s it.
And if you’ve read about our Food Content Marketing Services – you will know just how we feel here at Online Growth Guru
One the best things about there being so many websites out there today is that you can absolutely use them to promote your content – far and wide.
Many of the strategies explained in this post do just that.
So let’s dive right in.
Find Low Competition long phrase searches
Long phrase searches in Google are known as Long tail keywords
Finding long tail keywords that people are searching for in your industry can catapult your sales and enquiries to the next level.
Here’s the steps:
Step 1 – Choose a long term key phrase for example “best coffee for V60” Make sure the competition is REALLY low.
Step 2 – Check the tiles of the top 10 pages ranking on page 1 of the search results. If the titles don’t quite match or aren’t relevant, you’re good to go.
Step 3 – Write an article that’s well optimised for the search phrase people are typing in. You can also link to certain services or products that relate to your new, fresh content.
For example, when writing the post ‘best coffee for V60’ for a client, we linked to a few of coffee products that work well with a V60 brewing method. That meant customers could click through and make a purchase.
Step 4 – Submit your new page to Google here
Step 5 – Monitor your traffic to that page using Google Analytics.
Step 6 – Watch as your new page generates fresh traffic and make sure its generating new customers.
Create & Promote an Infographic
An infographic is a large image that provides information to a particular subject.
This is similar to the first strategy. In that it requires you to send emails to request other website owners to link to your page. There is a difference though
Here’s what to do:
Step 1 – Decide on a particular subject that will excite your potential customers.
Step 2 – Create an Infographic that will show viewers how much knowledge you have. Upload the new infographic to your website.
Step 3 – Find bloggers, websites, social media maniacs who also share similar content
Step 4 – Get in touch with them and ask them if they will like to use your infographic on their website or social channels.
Here’s the golden nugget:
Step 5 – Offer to write a 100 word introduction that is unique to each site owner. Within the introduction add a link back to the source of your infographic on your website.
Step 6 – wait and see if the visits roll in. And when they do make sure you optimise your page for turning visitors into paying customers.
Create a listicle that promotes EXPERTS in your industry or field
A listicle is basically an article that mentions influencers in your field in the form of a list.
This is a great way of driving up your social media following AND telling influencers in your industry about your website.
Here’s what to do:
Step 1 – Think of a list of things relevant to your industry. Each needs to be associated to an expert in your field. For example on my website ba-guru.com, I created a list of ‘Business Analysis Books’. Each book had a related author who is an expert in the field of Business Analysis.
Step 2 – Create your list in table format on your web page. By making it a table, Google will recognise this and likely take you to the top of the rankings when someone adds ‘list’ to their search.
Step 3 – Find the twitter handle of every person that is related to your list.
Step 4 – Schedule one Tweet for every item in your list. Your tweet will look something like this:
Business Analyst Habits added to Business Analysis Books must have reading list thanx @mike
By referencing the author in your tweets, Twitter will automatically send an email to them. What’s more the author will likely retweet your tweet. You will get followers AND traffic. And maybe even some sales.
Step 5 – When you start getting hits on your page, optimise it for turning visitors into paying customers.
Find a key phrase that’s unique but popular.
This is a crafty strategy but can work amazingly well if you find the right key-phrase.
Here’s how the strategy works:
Many books have popular searches in Google but often it will only be that book competing to be at the top of google.
Therefore if you can create some amazing content that accommodates the book and gets it to page one in Google, your traffic will sky rocket.
Here’s how I did it:
I knew that the book 72 Business Analysis techniques was a very popular book in the world of Business Analysis. So I created a post which was called ‘72 business analysis templates’. When people were searching for this book in Google, they saw my post and (hopefully) clicked on it.
And yes, I did actually create 72 templates but I did it in stages so I could get the post out there beforehand. I also got some amazing feedback from some avid fans of Business Analyst Guru.
Is there a book in your industry that people are searching for? Can you create accommodating content that will take your website to page one of Google?
Then go for it.
Use social media to promote your content
I don’t claim to be a social media expert BUT I do have some amazing strategies that will grow your internet business. They are tried and tested too.
I’m sure you’ve been told this time and time again. You need to be on social media. I explain some of my thoughts about social media promotion here.
But it’s true, once you’ve created your content, you then need to promote your content on your chosen social channels.
But don’t stop at scheduling a post or 2.
Choose 10 influential people in your industry and tell them about your content. Tell them you realise they are an expert and would really appreciate their feedback.
Doing this gives you a lot of benefits but the key ones are:
You open up a direct opportunity to build a lasting relationship with someone influential in your field
You stand a much better chance of them sharing your content.
Promote your content to a specific industry (and a bit of cold emailing)
This strategy requires you to be much more targeted in your approach and is a great way of creating an outreach opportunity for your website.
If you’re B2B, then you need to try this approach at least once.
Step 1 – Think of an industry that your company targets as a customer. For example, I was targeting the timber industry.
Step 2 – write an article or piece of content that companies in that industry would be interested in. For example. I wrote about ‘how to sell timber online’.
Step 3 – Use your t tools to send an email to all the companies in that industry telling them you have written a post that you think they would be interested in. Include a link in the email. This sounds like it can take a long time but with the right tools, you can have hundreds of emails in just a few minutes.
Step 4 – Monitor the clicks from your email as to who goes on your website. If they really are your target market, send them a follow up asking if they liked the article and if there’s anything else they’d be interested in reading about.
DON’T try to sell to them yet. Build the relationship first, you will know when the time is right to sell.
Step 5 – Repeat these steps for a different industry.
Top Notch Content for blogger Promotion
Brian Deane calls this the Sky Scraper technique and you can read the full article here.
If you’re going to use this strategy, you need to make sure your article or post is the BEST it can be.
It needs to be better than anything else on the web.
I used this strategy on a ba-guru.com post and it worked amazingly well.
Here’s what you need to do:
Step 1 – Find a keyword that people are typing in A LOT – For example ‘SWOT Analysis’ is a popular search
Step 2 –Have a look at how many different websites are linking to the result that appears at the top of your chosen search. I use http://www.moz.com/researchtools/ose
Step 3 – Create your content. You need a post or article that is LOADS better than the one that appears at the top of Google. Include images, videos or anything that will keep your visitors on the page. You could even put a twist on your subject. For example, I turned ‘SWOT Analysis’ into ‘The Personal SWOT Analysis’
Step 4 – Download the excel file for ALL the websites that link to the one that currently appears at the top of the Google search rankings.
Step 5 – Get in touch with them and tell them you really like their post. Say you notice they are linking to [POST NAME] and ask if they would be interested in linking to your post too. Don’t forget to tell them why yours is the best!
Step 6 – Follow up to any website owner who didn’t respond to see if you can get a response.
Step 7 – work with them to obtain a high value link back to your page. Build a relationship with them and over time, they may link to you anyway.
So there you have it, just a few simple strategies that can get your website asset off the ground
Do you have any strategies you have created? Let us know in the comments