Content Marketing Services

Manchester, North West UK

Digital Content Marketing Agency

Online Growth Guru has years of experience in creating content strategies that turn your business into the leading figure in your industry. And in turn, sky rocketing your sales to drive profitable customer action.

When selling online you don’t have a salesman (or woman) at the front of house making sure your potential customers don’t leave the store without buying.

That‘s where our content marketing comes in.

OG Guru writers replicate the customer experience in a store by providing excellent quality content to your targeted audience. It focuses on helping your potential customers with their exact needs before guiding them to the perfect products that resolve their problem.

The Consulting Approach

We realise that many customers are different..

You may know exactly what types of content you want.

You may need guidance.

That’s why we focus on understanding your business before guiding you on what will be best for your business to ensure maximum returns in the shortest time possible,

In other words, we give your business what it needs without the need to ask you questions which you may not even know the answer.

From producing to promoting content. We aim to get referrals (or backlinks) to your website from the best in your industry.

SEO Content Marketing – Best Ideas

Writing your content is one thing. But if nobody knows it’s there, it’s actually no good to anyone.

SEO basically means writing in a way that your customers will find you and promoting your content to the people that are interested AND have the ability to tell their followers.

Ideas for content is one thing, but ideas for promotion is a whole different ball game. We have over 150 different ideas and techniques to promote your content in a way that drives traffic and sales.

Online Growth Guru has hundreds of contacts who own their own websites and are ready to refer your business to their visitors. However your content must be of amazing quality and that’s where we come in.

Content Marketing Ideas
Ecommerce Content Promotion

Ecommerce Content Creation

Product content is going to make you money. But thinking about what to say and getting it down on paper can take time.

That’s why hiring a content marketing agency is very often the most effective outsourcing strategy for your business.

We will write content for your Ecommerce business that drives sales through promoting the benefits.

It’s well know in business that benefits sell. Every time. So we work extremely hard to understand your products selling points as well as each target market group to ensure you have the maximum opportunity for making sales on your website

B2B Content Marketing

Some of our most profitable content marketing techniques have for B2B clients.

The first step is usually to maximise the opportunities on your ‘cashflow content’ i.e. the products and services pages.

Then we look to target a specific group of people with an effective blog strategy.

We have lots of example strategies that have brought in tens of thousands of pounds for our unique B2B content marketing strategies.

And we’re happy to tell you exactly how it works. So even if you don’t want us to do it – you will be able to do it yourself. That’s the most effective financial way

Get in touch today if you want to hear more.

eBook Promotion

Video Creation to generate sales

By far one of the best ways to increase engagement on your website is with Video. And at OG Guru, we’re not afraid to get in front of the camera to help you do that.

Even better…

We know exactly how to choose the best titles to make sure you get found on Youtube. We also know exactly how to embed your video in lots of different places so you can get people interested in your business.

We’ve also proven that you can have a huge impact on the open rate (and sales conversions) when using video in emails. And massively increase social engagement when sharing videos on channels such as Facebook  and Twitter.

We don’t claim to be the best at making videos. But we are definitely the best at making sure your videos are promoted in away that generate maximum sales to grow your business for the long term.

A PERFECT EXAMPLE OF CONTENT MARKETING

We were consulting with a coffee company who wanted to get to the top of Fresh Coffee in Google.

This is a hugely competitive keyword. We’re there now, but it didn’t happen overnight and we used a certain content marketing technique to do it.

We did some deep keyword research to find out if there were popular search queries being typed into Google.

We found that a frequent search was “best coffee for …“

So we wrote a post called “Best coffee for V60 brewing method”. Within 5 days it was on the front page of Google. Within a few weeks it was fluctuating between rank No.1 and rank No.3.

10 more visits a day at the click of a button.

Do this 10 times and you’re website is racking up 100 visits per day.

Content Marketing Strategist

WHAT IS A CONTENT MARKETING STRATEGY?

Content marketing is the concept of building more high quality pages on your website to attract visitors who are interested in your knowledge.

It’s informative, engaging and sometimes entertaining. Over time, this generates interest in your company and increases leads and/or sales. Your company becomes a known expert in your field.

There’s a lot more to content marketing than meets the eye. It’s not just about telling people how many products you have or how great your new products will be.

It’s about capturing prospective customers at all points in their buying funnel, from curiosity research to ultimately helping them make their final decision to buy YOUR products.

Some products have long buying cycles e.g., cars. Whereas others have extremely short buying cycles e.g. chocolate bars. How long is you’re buying cycle and are you capturing your customers at every point in their journey?

Once we know who your customers are and their interests, we can capture them at just the right moment.

And we do it by using well researched and thought out content techniques that will catapult you to the top of Google.

Strategist Agency Owl

CONTENT FOR CONTENT SAKE – THAT’S NOT OUR STRATEGY

We’ve lost count of the number of times we come across businesses who have been told to write lots of content.

The problem is, their content is not generating any visits to their website because they haven’t put enough thought into the promotion of their pages.

It’s sooo much better to have 1 blog post receive 5,000 visits than have 50 blog posts receiving zero visits.

So it’s important to work out what people are typing into Google and target those words with fresh, regularly updated content on your website.

It does also take coding knowledge but I’ll steer clear of jargon for now. Let Online Growth Guru handle it.

Best Content Marketer on Books
Thought Leadership Content

THOUGHT LEADERSHIP MARKETING

One of the golden keys to selling online is how you let people know that you’re an expert in your field.

Are you sharing your expertise with your potential customers?

Are you doing it regularly and consistently?

Let us create your leadership profile and sky rocket your business to the top of your industry.

And page 1 of Google while we’re at it.

WHY YOUR TITLES MATTER IN CONTENT CREATION

Many business owners believe they need to be at the top of Google for one keyword.

To put it bluntly – not true!

80% of searches in google use long term key word searches,

Here’s an example

Business Analyst is typed in a lot

But so is:

How to become a business analyst

What is a business analyst?

What does a business analyst do?

At OG Guru we find out which long term keywords people are searching for in your industry. Once we’ve found them, we will work to create a fantastic article that people can find and use to resolve their problems. Not only that, we will create a sales funnel that grows your business.

The result?

More traffic, more interested customers, more sales – BOOM

HOW LONG SHOULD MY CONTENT BE?

Many ‘experts’ claim they know exactly how long content should be for it to generate visits.

The truth is, there’s no golden rule.

But if you’re writing for a product page – yes, this includes B2B products or services too – a solid 800 words is a good ball park. Not only does it allow you to create a few sub headings – just as you would in Microsoft Word, but it also allows us to provide a more detailed explanation for the
visitors.

On the other hand, pages with over 3,000 words have been proven to work fantastic in shooting to the front pages of Google.

Remember though, there are 200 google ranking factors to take into account for search. So just writing 3,000 words alone won’t get you to number one spot.

Building long-term trust through content marketing is the pinnacle of success.

The bottom line is…

It could be different for your industry depending on what your competitors are doing, so let’s work together to define the best content marketing approach for your business.

Using Semantic Keywords and Synonyms

Who are your customers and what are they searching for in Google?

This is the first thing you need to find out if you want to bring them to your website.

Online Growth Guru has the tools and expertise to capture your customers at
all points in their buying cycle.

If they are just doing their research before they buy, we can find out what they’re re-SEARCHING.

And If they are ready to buy, your website will be there.

Need to match your customers to their most popular search queries?

Search Engines no longer just look at direct key words, they actually look at the surrounding context, known as semantic keywords. Below are the semantic keywords we used to ensure this page was found by you.

digital marketing, quality content, blog post, products or services, search engines, piece of content, high quality, create content, drive profitable customer action, targeted audience, marketing techniques, content creation, examples of content marketing, types of content, content marketing plan, content marketing strategy, social media, valuable information, brand awareness

We could do the same for your business in just 2 minutes.

So if you want a great piece of content that gets found in the search engines and promoted to the thousands, drop us a line today.

Simply complete the form below