Food Event Planning for BBC Good Food
Tristan knows what he’s doing at Food Events. He’s been doing them a long time.
Tristan is the Business Development Lead in his business.
When Tristan realised he didn’t really have any digital support for the BBC Good Food show in 2018, he knew he should do something with digital to generate more sales.
Keep reading below to find out how the story goes.
The quarterly strategy meeting
At a quarterly Strategy Meeting with Tristan, our team helped come up with a solution.
“We really need to make this year count.” Says Tristan. “It’s a big commitment to go down and push the products so let’s do as much as we can before, during and after the event”
Online Growth Guru’s campaign service helped Tristan to achieve the best results ever at this show.
“We even kept getting customers commenting on how well set up the website is” says Tristan. “I loved hearing those kind words”.
Here are the 3 simple steps we took to help Tristan smash sales targets at his event.
Step #1 – Promoting the BBC Good Food Show
Tristan knew he needed to use every channel possible. Facebook, Instagram, even their blog. But what would he say and how would he make the message consistent?
The team pulled together a clear strategy that included images for social and hashtags of influencers – who we knew would share Tristan’s content.
Tristan also had 3,000 email subscribers after using our email marketing service. He knew he could get people down if he let them know the dates, their stand number and what was on offer.
Step #2 – Visiting the BBC Good Food Show
Tristan is always snowed under at Food shows. He just doesn’t have time to mess around with photos, social media or video editing. He needs to sell to customers – all day.
That’s why we visited the show with them. While there, we filmed a short introductory video about Tristan’s business and took lots of action photos.
It gave Tristan amazing social media content, which he could use at his peril or have our team use it for promoting their brand later.
What’s more, when Tristan had too many customers at his stand, our account manager worked alongside Tristan to keep sales going.
That gave Tristan a final push towards his targets. And he made it – he couldn’t wait to report back to his boss!
Step #3 – Promoting After the Event
This was the cherry on the cake for Tristan.
After a great result and a few super tiring days, he received some excellent news.
As part of our promotion service, the editor of BBC Good Food website agreed to showcase Tristan’s video on their website bbcgoodfood.com– she was that impressed.
That’s not all. To make sure all the benefits were realized from this, our team made sure there was a backlink to Tristan’s website that aligned with his SEO strategy.
This backlink helped push Tristan’s website to the front page of Google for one of his target keywords. It meant he would reap the benefits for months and years to come. More traffic. More sales.
“I was delighted with the contribution that the Online Growth Guru team made to our show” says Tristan. “It just shows what you can achieve when everything comes together.”
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