The technology available allows us to not only collect and send emails. But also segment and promote to the right people at exactly the right time. And all this to both current and prospective customers.
We can now automatically calculate exactly when a customer might need to re-buy your product.
How good is that?
Email marketing is an integral method of converting visitors into paying customers. It’s also great for reminding people that you’re still here.
In the next few paragraphs I tell you some of the inside secrets that we use to ensure you get the best out of email campaigns.
How do you get going with email marketing?
In order to have an effective email marketing campaign, you need to collect email addresses.
However, you don’t just want to collect email addresses from anyone. I.e.nNEVER buy email lists.
We need to collect them from people who are interested in what you have to offer them. There’s a few things to do here
Firstly, your website needs an email collector. This might be by making use of pop-up collectors or just using a form on your website on every page.
Next you need a way of enticing the customers to give their email address.
The best way I’ve found is to offer them something of interest to them. For example, if I land on a coffee website and there’s an offer of a FREE Ultimate brewing guide, I’d enter my email address there and then.
You might be thinking…
Pop-ups are annoying! To this I agree, but only if they’re used in the wrong way. Ultimately it’s essential to give the visitor time to browse your site first. If they stay for longer than a couple of minutes, hit them with your irresistible offer.
Why do I need email marketing?
Not everyone who visits your website will buy. Even if you’re using our highly effective content marketing techniques which we advise on our blog.
So the question is…
How do you capture those visitors who are just researching our products? That’s where email marketing comes in.
It’s amazing the amount of people who will begin to trust your company when you share your knowledge with them.
So start collecting today and see your traffic shoot naturally up.
Good practice for email marketing
Some marketers will tell you to email your database every day. To me that’s absurd, because you can’t possibly be able to give them something of value to them EVERY single day. We don’t do it, here’s what we recommend.
Don’t bombard your database with emails – they won’t like it, so they won’t open it or even worse they’ll unsubscribe.
Every 1-2 weeks is a good ball park for keeping in touch with your database of customers.
Sharing information for email marketing This is one of the hardest things to get right in the world of internet marketing.
Finding a balance between telling everyone how good your product or service is and truly giving them something that will help THEM succeed in their challenges is key.
They don’t care about you and they don’t care about your product. Unless it is going to help them.
So our email marketing practices ensure you are sharing regular information with your prospects so they build their trust in your company and see you as a fountain of knowledge in your industry. Then they will buy your products.
Why Google loves email marketing
We all want to get to the top of search engines. What’s more we’ve all received emails from unknown addresses telling us they will get us to the top of Google.
The first thing I ask is – HOW? And if they don’t mention email marketing, then it’s clear they don’t have a clue. Probably spamming until your website drops off a cliff.
Here’s why it helps…
Google recognises when your website receives visits from other sources than its own search engines.
What’s more it loves it when you get consistent traffic from other sources over a long period of time
Email is a brilliant way of generating direct visits to your website without having to rely on Google search to generate them. If you have a continuous increase of direct visits. Google will see your website one with high popularity. And in turn, rank your pages higher in search.
So there you go, a strong email marketing strategy balanced with other marketing techniques can be highly effective when done right.